Paid Shopping

Shopping campaigns to deliver high ROI

In the shopping campaigns we manage, we have achieved an ROI exceeding 2,500% while driving continuous growth in the account. Shopping has come a long way since its inception; one study shows it now accounts for up to 60% of traffic in the retail sector on Google, with Bing capturing around 30%. Although these figures fluctuate throughout the year, they highlight the significance of the shopping landscape and the potential traffic you might be missing out on.

What About Conversion Rates?
Conversion rates for shopping campaigns are consistently higher compared to search for similar traffic. This is partly due to the enhanced visibility shopping ads provide, which include an image, price, and store name. Additionally, the intent behind shopping search terms is typically stronger.

The introduction of more Comparison Shopping Services (CSS) on Google has further boosted conversion rates. Our partnership allows us to not only optimize your feed but also leverage their network, giving us a 20% discount on shopping. While early adopters of CSS received a rebate, Google has since ended this program.

What Is Feed Optimization?

• Do you have disapproved products in your feed?
• Are there products that don’t appear in your feed?
• Is the information in your feed incorrect?
• Are you utilizing promotion extensions effectively with your feed?

Once your feed is optimized, it's crucial to ensure your account structure is also set up correctly. The ideal structure varies with each campaign and should be tailored to your specific goals.

With the rise of automation, our account structuring methods are evolving significantly. Traditional strategies may not align well with automated approaches.

Shopping campaigns have yielded exceptional results for our clients as part of their overall marketing strategy.