Paid Search

Search advertising that drives measurable results

Search advertising is the most  common method associated with PPC, or as some people call it paid search advertising. Google Ads (formerly known as Google AdWords), Google Shopping (these also have listings that appear on the search page) and Microsoft Advertising (aka Bing Ads) are the most well known search advertising platforms.

So, what does search ppc look like? Below are a couple of screenshot examples of some of the forms of these ads.

Quick Fact: While the number of searches grows by about 10% each year, 15-30% of those searches are brand new, never seen before by the Google search engine.

Why Search?
A well-rounded marketing strategy is always recommended based on your goals, but Google Ads often provides the quickest path to a strong return on investment. This allows you to allocate more budget to other channels in the future.

With Google Ads, you have greater control over where your ads appear. If you want to strengthen your brand presence and secure top positions, search advertising makes it easier to achieve that.

Why Choose OnTheWeb Marketing for Search Advertising?
At OnTheWeb Marketing, we bring extensive experience in paid search, having specialized in this area since our inception. Our results-driven approach is backed by compelling case studies that demonstrate our success.

Common Misconceptions:

No one clicks on ads anymore: Many searchers can’t distinguish between ads and organic listings, resulting in a high percentage of clicks on ads without users realizing it.

Search ads don’t work: The targeting capabilities of search ads have evolved significantly in recent years. While the fundamental principles remain, strategies need to adapt to new technologies.

I would get this traffic organically anyway: While this can occasionally be true, it’s unique to each business. Monitoring incremental traffic and sales is crucial for understanding the overall impact of PPC on your performance.

Are Search Ads Right for Your Business?
For most businesses, the answer is yes. The extent of use, specific strategies, and budgets may vary, but search advertising should play a role in your marketing mix. At OnTheWeb Marketing, we take a tailored approach, assessing which aspects of search advertising would benefit you most.

If you’re currently using search ads but aren’t sure if you’re maximizing their potential, let us conduct a free audit. You’ll receive an independent assessment of your campaign performance.